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Director of Strategic Communications & Public Relations

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Please see Special Instructions for more details.

Salt Lake Community College will complete a criminal background check on the finalist.

Position Information

Position Information

Position Title Director of Strategic Communications & Public Relations
Open Internally or Externally External
If faculty, tenure track status Not Applicable
Reports to (title) Assistant Vice President, Institutional Marketing
Department Institutional Marketing
Requisition Number 17093
Position Type New position
Job Category Administrative
FT/PT Full-time
Initial Work Location
Starting Salary Based on qualifications
Job Open Date 11/10/2017
Job Close Date
Open Until Filled Yes
Priority Review Date 12/11/2017
Job Summary

Reporting to the Assistant Vice President for Institutional Marketing and Communications, the Director of Strategic Communications & PR develops and oversees the College’s strategic communications, fundraising, public and media relations plans. This position is responsible for leading communication efforts that build audience interest and excitement for the varied and diverse aspects of the college and its student population, and raise the College’s public image as a comprehensive community college and leader in transfer and workforce development education. Through these efforts, it is also expected that the director will set communication direction that creates measurable impact on the College’s advancement and fundraising efforts. These efforts will build relationships and partnerships for ongoing comprehensive fundraising and public image campaigns, and raise the college’s profile in the community while creating an internal and external culture of philanthropy to support SLCC’s strategic plan.

The director must be a skilled communicator and strong team leader with demonstrated examples of creativity and innovation in communication initiatives, and keen attention to detail and deadlines. Highly skilled at developing key messages and implementing communications and fundraising campaigns. Exceptional oral and written communication skills a must, and ability to communicate broad and integrated messages effectively to a variety of constituent groups, including administrators, faculty, alumni, current and potential students, media, donors, and the public. The director must have the ability to manage multiple projects simultaneously, and demonstrate ability to manage staff to function well in a collaborative environment. The director will track and measure performance to demonstrate success. Understanding of community college impact in the community and role in higher education is needed. Positive leader with an ability to communicate vision and mission-critical projects.

This is an at will position.

Essential Responsibilities and Duties

Develop and deliver ongoing internal and external strategic communication plans that align with current and future College priorities; leverage new and emerging media and technology to execute these plans. Skillfully provide leadership, guidance, resources, and content oversight of marketing platforms and communication materials (integrating print, social media, digital). Establish metrics to evaluate the effectiveness of these plans for reaching targeted goals. Maintain consistency in tone with developed style guides, and effectively integrate with College branding and marketing efforts.
Responsible for internal and external communications to include, but not limited to, press releases, speeches, campaign communications, blog posts, op-eds, memos and correspondence. Provide strategic direction to increase earned media attention and enhanced relationships with local, regional and national reporters. Responsible for supervision of media relations staff and editorial/content team. Actively oversee drafting, editing, and reviewing of stories and press releases that showcase and highlight the College’s strengths and impact.
Provide strategic direction for integrated communications to increase public image and promote awareness about and engagement with the College and its dynamic stories while addressing the strategic plan. Collaborate with digital team to create an integrated and effective social media strategy, leveraging the latest technology, data visualization, new media, and social media apps used by media, students, faculty, staff, alumni, donors, and industry
Collaborate closely with Institutional Advancement and cross-college staff to integrate College publications, websites, video production, and photography for cohesive messaging. Hire and supervise freelancers as needed (video producers, animators, illustrators, writers, designers and photographers) for the effective and efficient deployment of communications materials. Oversee leadership and development of case statements, annual reports, op-eds, blogs, newsletters, and other mediums highlighting SLCC. Maintain budget oversight for communications expenditures.
Interface with key internal stakeholders, including but not limited to, VP for Institutional Advancement and the executive cabinet, deans’ council, senior leadership council, alumni and development office and the SLCC Foundation, and others, to lead response to press inquiries, maintain strong external media relations, and leverage opportunities for internal and external communication. Identify and establish relationships with numerous constituencies, developing best practices for communication approaches with these various constituencies
Perform other tasks, duties, responsibilities, and special projects as assigned.

Essential Responsibilities and Duties Continued
Preferred Qualifications

Advanced degree preferred. Preferred experience also includes advertising campaign or news writing, magazine publishing and/or editing fields, as well as in broad and integrated communications including web and social media platforms. Preferred experience in higher education as well as in fundraising campaign communications.

Minimum Qualifications

Bachelor’s Degree required. A minimum of 8-10 years of related experience with proven results and demonstrated proficiency in the field; minimum of 3 years held in a senior leadership or management role. Demonstrated experience in management of strategic goals & objectives and managing creative personnel.

Knowledge, Skills & Abilities

Develop and deliver ongoing internal and external strategic communication plans that align with current and future College priorities; leverage new and emerging media and technology to execute these plans. Skillfully provide leadership, guidance, resources, and content oversight of marketing platforms and communication materials (integrating print, social media, digital). Establish metrics to evaluate the effectiveness of these plans for reaching targeted goals. Maintain consistency in tone with developed style guides, and effectively integrate with College branding and marketing efforts.
Responsible for internal and external communications to include, but not limited to, press releases, speeches, campaign communications, blog posts, op-eds, memos and correspondence. Provide strategic direction to increase earned media attention and enhanced relationships with local, regional and national reporters. Responsible for supervision of media relations staff and editorial/content team. Actively oversee drafting, editing, and reviewing of stories and press releases that showcase and highlight the College’s strengths and impact.

Provide strategic direction for integrated communications to increase public image and promote awareness about and engagement with the College and its dynamic stories while addressing the strategic plan. Collaborate with digital team to create an integrated and effective social media strategy, leveraging the latest technology, data visualization, new media, and social media apps used by media, students, faculty, staff, alumni, donors, and industry.

Collaborate closely with Institutional Advancement and cross-college staff to integrate College publications, websites, video production, and photography for cohesive messaging. Hire and supervise freelancers as needed (video producers, animators, illustrators, writers, designers and photographers) for the effective and efficient deployment of communications materials. Oversee leadership and development of case statements, annual reports, op-eds, blogs, newsletters, and other mediums highlighting SLCC. Maintain budget oversight for communications expenditures.

Interface with key internal stakeholders, including but not limited to, VP for Institutional Advancement and the executive cabinet, deans’ council, senior leadership council, alumni and development office and the SLCC Foundation, and others, to lead response to press inquiries, maintain strong external media relations, and leverage opportunities for internal and external communication. Identify and establish relationships with numerous constituencies, developing best practices for communication approaches with these various constituencies.

Perform other tasks, duties, responsibilities, and special projects as assigned.

Ability to communicate effectively with a broad range of people, ability, culture, ethnic background, to maintain good working relationships across the College.

Ability to work with all groups in a diverse academic, socioeconomic, cultural and ethnic background of community college students, faculty and staff, including those with disabilities.

Non-Essential Responsibilities and Duties
Special Instructions

Salt Lake Community College will complete a criminal background check on the finalist.

FLSA Exempt

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you first learn about this position?
    • Newspaper
    • Ethnic Media
    • Chronicle of Higher Education
    • Professional Organization
    • HigherEdJobs.com
    • SLCC Website
    • Referral Agency
    • Workforce Services
    • College Placement Center
    • Friend
    • Employee
    • SLCC Email
    • SLCC HR Office
    • Other (please specify below)
  2. If other referral source, please specify:

    (Open Ended Question)

Required Documents

Required Documents
Optional Documents
  1. Resume / Curr. Vitae
  2. Cover Letter
  3. Letters of Reference
  4. Other Doc